In the world today, people are faced with complex and challenging situations all the time. The buying, selling, and leasing of properties can be fraught with difficulties, problems, and challenges.
Because of these challenges, the real estate industry has been founded on the concept of agency, the reliance on trained, knowledgeable experts, who can guide clients through these potentially stormy waters. A seller can enlist the assistance of a real estate professional to represent their needs, understand their interests, and direct the transaction on their behalf.
In most cases, a real estate transaction begins with the seller; a homeowner or property owner who makes the decision to sell the property they own. Put simply, when I represent the seller, I am representing the property owner’s interests in the transaction and I make sure their needs are met as best as possible.
I help the seller put the property on the market, advertise the property, expose the property to potential buyers, and find buyers for the property. Once a buyer is found, I assist the seller through the transaction and protect their interests in the process.
I have a number of legal and ethical duties in the role as seller agent. The most important of these is my duty to be loyal to my clients, their assets, rights, and well being.
When sellers look to a seller representative, they are looking for a representative who will:
- Guide them through the entire sales process and take the burdens and stresses of selling the property off of their shoulders. They want to save the time and hassle involved in a complex transaction.
- Hold their interests first and foremost throughout the sales process.
- Develop a comprehensive marketing campaign for their property.
- Screen unqualified buyers, present all offers, assist in the evaluation of offers received, and through skilled negotiation, help the seller obtain the best possible sale price within the marketplace environment.
On the average, properties sold with the aid of a real estate professional sell for more. The 2008 Profile showed that the median price in FSBO sales was $153,000 compared to $211,000 for agent-assisted home sales - 27% more.
In some cases, people think the best idea may be to sell their home themselves. This is usually not a good option. Here is a list of just some of the basics that as your listing agent I will do. Saving money on real estate commissions can cost you a fortune in lost time and lost money for your home. Here are just a few things to consider:
